How Does Microsoft Benefit From Exiting Display Ads Business?

Microsoft announced on 29th June that it was handing over reins of its display ads business to AOL. Transfer of the display ads business to AOL signifies the struggle Microsoft has had with online display ads business. We believe that Microsoft is systematically dis-investing from non-core and unprofitable business areas to focus on its cloud and hardware products. It stands to benefit from this deal as it can now plough back more resources into its growing search engine Bing. Furthermore, it ca...